Public SaaS Metrics

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Public SaaS Metrics

Company Performance Map

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ARR

Growth

NRR

S&M % of Rev.

R&D % of Rev.

G&A % of Rev.

Net New ARR Cost

S&M Payback

Gross Margin

FCF Margin

EBITDA Margin

Rule of 40

ARR per FTE

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All metrics are based on trailing 12 month financials with costs excluding stock-based compensation.

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ERP/Finance/HR Sales/Marketing/CRM Security and Compliance DevOps and App Mgmt Vertical SaaS BI/Analytics and Data Science Communication/Collaboration Other
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